Kawaii culture & snacks from Japan & East Asia. UK based, worldwide delivery
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About Us
About Tofu Cute
Who are Tofu Cute?
What does "kawaii" mean?
How did you get your name?
About this website
What is TofuCute.com?
Is it safe to buy from you?
Did you notice?
About Tofu Cute
Who are Tofu Cute?
Tofu Cute is run by a dedicated team of people based in Hampshire, in the south of the UK. It began in June 2010 and has customers based throughout the world. To stay in touch please check us out on Facebook, Instagram, Twitter or find out the latest gossip on our blog! You can meet some of the team on stalls at various events around the UK. You can also follow the Tofu Cute mascot, Panda-Chan, to find out where you can meet him next.

What does "kawaii" mean?
The word “kawaii” is mentioned a lot by Tofu Cute. It’s a Japanese word meaning “cute”, but it represents a lot more than the English equivalent. In Japan, cuteness has been a big part of everyday life for years. The arrival of Hello Kitty in 1974 and many cute characters since then has brought “cuteness” into the mainstream. Even businesses and the government advertise with kawaii images! Kawaii represents a sweet, funny, light-hearted approach to life. Kawaii culture has spread around Asian countries, but is still rare in the West. Tofu Cute aims to share the philosophy - stay young at heart and allow fun items to inject positive energy into your everyday life!

How did you get your name?
The “cute” part of the name was obvious, but we also wanted to choose a food that would link all the countries which have inspired our shop - what better choice than tofu! It’s nutritious, meat-free, East-Asian, and allowed us to design a kawaii logo based around our name.
About this website
What is TofuCute.com?
Tofu Cute is an online store specialising in kawaii gifts, accessories and stationery, and tasty Japanese snacks. We’re based in the UK, but we offer delivery all around the world. We’re constantly on the lookout for delightful new items to offer to our customers!

Much of our stock can’t be bought elsewhere in the UK or Europe as we’ve sourced it directly from East Asian countries such as Japan, Korea, Taiwan & Hong Kong. Often we’ll stock limited quantities of an item, so if you see something you really like, it’s best to get in quickly!

Is it safe to buy from you?
Yes, most definitely! We accept secure card payments via PayPal. Click here for more info. We keep all your personal details safe and secure, and never pass them on to third parties. We believe in a friendly, personal and efficient approach to customer service - if you contact us you’ll be straight in touch with one of the team, with no automated responses!
Verified Secure Site. Visit UK Shop Till U Drop for Gift Ideas Tofu Cute is listed on 'Shop Till U Drop', a website that independently vertifies the security for website payments.

Did you notice?
There are many kawaii characters dotted around the website - these graphics are designed by Tofu Cute. Food with faces is one of our favourite themes. Some customers will also be familiar with our kawaii shopping cart, which grows excited as you add more items into it!
Our next event


For an up-to-date diary of all our upcoming events, and to see more photos from previous events, please click here.
Photo Time!
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