Tofu Cute is run by a dedicated team of people based in Hampshire, in the south of the UK. Team Tofu started in June 2010 with a few passionate individuals and due to our wonderful customers have been able to grow our team into a large family. As well as amazing people who visit our shops in the UK, we have customers based throughout the world!
To find out more about the people who work at Tofu Cute, click on the names on the right. You can meet some of Team Tofu and sometimes even our mascot Panda-Chan on stalls at various events around the UK.
To stay in touch please check us out on Facebook, Instagram, Twitter or find out the latest gossip on our blog!
What is Tofu Cute.com?
Tofu Cute is an online store specialising in kawaii gifts, accessories and stationery, and tasty Japanese snacks. We’re based in the UK, but we offer delivery all around the world. We’re constantly on the lookout for delightful new items to offer to our customers!
Much of our stock can’t be bought elsewhere in the UK or Europe as we’ve sourced it directly from East Asian countries such as Japan, Korea, Taiwan & Hong Kong. Often we’ll stock limited quantities of an item, so if you see something you really like, it’s best to get in quickly!
What does "kawaii" mean?
The word “kawaii” is mentioned a lot by Tofu Cute. It’s a Japanese word meaning “cute”, but it represents a lot more than the English equivalent. In Japan, cuteness has been a big part of everyday life for years. The arrival of Hello Kitty in 1974 and many cute characters since then has brought “cuteness” into the mainstream. Even businesses and the government advertise with kawaii images! Kawaii represents a sweet, funny, light-hearted approach to life. Kawaii culture has spread around Asian countries, but is still rare in the West. Tofu Cute aims to share the philosophy - stay young at heart and allow fun items to inject positive energy into your everyday life!
Is it safe to buy from you?
Yes, most definitely! We accept secure card payments via PayPal and Worldpay. Click here for more info. We keep all your personal details safe and secure, and never pass them on to third parties. We believe in a friendly, personal and efficient approach to customer service - if you contact us you’ll be straight in touch with one of the team, with no automated responses! If you're still not sure, you can find reviews for us online by third parties such as Trustpilot!
How did you get your name?
The “cute” part of the name was obvious, but we also wanted to choose a food that would link all the countries which have inspired our shop - what better choice than tofu! It’s nutritious, meat-free, East-Asian, and allowed us to design a kawaii logo based around our name.
Did you notice?
There are many kawaii characters dotted around the website - these graphics are designed by Tofu Cute. Food with faces is one of our favourite themes. Some customers will also be familiar with our kawaii shopping cart, which grows excited as you add more items into it! Check out the vegetarian products and you may be lucky enough to spot our little seedling coming alive!
Harley
Birthday: 29/12 Team Mushroom or Bamboo:Bamboo! Tofu Cute character:Seedling No. 1 Kawaii Character:Jinbei-San Likes: Cats, Wrestling and Football Dislikes: Insects, Cheese and the cold weather
Top 3 Japanese Snacks: Watermelon Hi-Chew, Bourbon Lumberjacks, Milky Caramel Corn At Tofu Cute, I am usually:
Picking, checking or boxing orders, lifting heavy things & selling squishies and stationery at conventions. You can always find me:
Playing games on my PC ~ When I'm not doing that I'm usually at the gym, watching a series on Netflix or sleeping
Kiru
Birthday: 20/10 Team Mushroom or Bamboo: Captain of MUSHROOM! Tofu Cute character: Jeff the Bunny No. 1 Kawaii Character:Rilakkuma Likes: Cooking, Foxes, Yokai Dislikes: Condiments, Mickey Mouse, Spiders
Top 3 Japanese Snacks: Kinoko No Yama, Matcha anything, Meiji Chocolate At Tofu Cute, I am usually:
Organising events, checking orders, helping customers, planning social media! I have many metaphorical hats. You can always find me:
Cleaning my otaku house, cooking cute chara-gohan, singing and watching spooky films with my plushies.
Laska
Birthday: 14/03 Team Mushroom or Bamboo: Queen of Bamboos! Tofu Cute character:Dumpling No. 1 Kawaii Character:Hello Kitty Likes: Cats, cakes and Studio Ghibli Dislikes: Mushrooms, the cold or being woken up
Top 3 Japanese Snacks: Caramel Corn, Meiji Takenoko no Sato Chocolate Biscuits, pokemon evolving candy At Tofu Cute, I am usually:
President of the Flanclub and warehouse manager, I also send out post, order yummy snacks, email customers, drive the tofu bus and attend most events. You can always find me:
Playing pokemon go >< at home i like baking kawaii cakes or lounging in my cozy kingdom cuddling the cat watching anime or playing the switch.
Panda-Chan
Birthday: 08/08 Team Mushroom or Bamboo: Team Bamboo of course! Tofu Cute character: Panda-chan! No. 1 Kawaii Character: Panda-chan! Likes: Being eco-friendly, sleeping, dancing Dislikes: Duct tape - it does not agree with pandas
Top 3 Japanese Snacks: Takenoko no sato, whatever Ricky has. At Tofu Cute, I am usually:
Doing very important panda jobs and modelling for Tofu Cute Artwork! You can always find me:
Testing snacks, making friends and giving out hugs
Quentin
Birthday: 05/05 Team Mushroom or Bamboo: Team Mushroom Tofu Cute character:Seedling! No. 1 Kawaii Character:Shirokuma from Sumikko Gurashi! Likes: Ice Cream (and all other sweets), sleeping, answering questions & riddles Dislikes: Ignorance, being awake for more than 4 hours, losing my hat
Birthday: 12/02 Team Mushroom or Bamboo:Team Mushroom! Tofu Cute character:Panda No. 1 Kawaii Character:Bad Batz Maru Likes: Climbing, gunpla, dungeons and dragons Dislikes: Onions, loud places
Top 3 Japanese Snacks: Kinoko No Yama, Melon Fanta, Pizza Pretz At Tofu Cute, I am usually:
Picking & packing orders, helping customers instore, taking deliveries of tasty snacks and cute plushies. You can always find me:
Climbing mountains, playing video games and watching anime with Laska chan and my cats!
Sophie
Birthday: 24/03 Team Mushroom or Bamboo:Mushroom Tofu Cute character:Larry the Lemon No. 1 Kawaii Character:Marumofubiyori aka 'Moppu' (Who i'm dressed as) but the Sumikko Gurashi Snail is a very close second! Likes: Stationery, Snails, K-Pop Dislikes: Loud noises, Watermelon, Lavender
Top 3 Japanese Snacks: Strawberry Hi-Chew, Chocolate Caramel Corn, Mango Ice Tea At Tofu Cute, I am usually:
Organizing all the snacks at the larger conventions and restock them to make it all look pretty You can always find me:
Watching streamers on Twitch.tv, creating/drawing my own characters in Photoshop, playing PC and Switch games!
Wee
Birthday: 19/01 Team Mushroom or Bamboo:Bamboo! Tofu Cute character:Woops Cat No. 1 Kawaii Character:Kuromi Likes: Pusheen, sunshine, pasta Dislikes: Moths, the cold
Top 3 Japanese Snacks: Mochi Rice Cakes, Takenoko no Sato, Long Man! (Sakeru Gummies) At Tofu Cute, I am usually:
In the photo studio taking photos of new exciting products or sat at my desk editing cute products to put online! You can always find me:
Playing board games with friends - when I'm not playing board games I am at home playing online games or watching anime and shopping!
Zanni
Birthday: 02/04 Team Mushroom or Bamboo:Secretly Both... Tofu Cute character:Tofu Kun No. 1 Kawaii Character:PomPomPurin & My Melody Likes: Fluffy dogs, food, hot places, buying cute stuff Dislikes: Mornings, meat, being cold, the passage of time
Top 3 Japanese Snacks: Banana Kit Kats, Jaga Chocolate Crisps, Sugar Rusk Umaibo At Tofu Cute, I am usually:
Glued to my laptop designing products, laying out our pop-up shops, and ordering new snacks and plushies from Japan! You can always find me:
Working... if not, I'm enjoying food with family/friends, trying to make my home cuter, or travelling (faves include Japan, Hong Kong & USA!)
Tae
Birthday: 06/07 Team Mushroom or Bamboo:mushroom (retired) Tofu Cute character:Seedling No. 1 Kawaii Character:Keroppi & Nisetsumuri Likes: Potato, crustaceans, Jellycat Dislikes: Dead bugs, condiments, cutting big watermelons
Top 3 Japanese Snacks:
Blackcurrant Mogu, Teddy Pop Candy, Kawaguchi Mandarin fruit candy At Tofu Cute, I am usually:
Picking & packing orders, making the shop look cute, being the plush Butt Detective! You can always find me:
Gaming, watching anime, feeding pigeons or charity shopping
Wooly
Birthday: 14/04 Team Mushroom or Bamboo: Team All Schnaaacks Tofu Cute character:Alpaca No. 1 Kawaii Character:Macaroon (PomPomPurin's pal) Likes: Snacks, cuddles, snacks, long country walks, snacks, nature documentaries Dislikes: Being left alone, lack of snacks, cats that run away from me
Top 3 Japanese Snacks:
Butt Detective Strawberry Choc, Crunch Talking Dog, Whimzees Stix (!!) At Tofu Cute, I am usually:
Napping in a warm lap, begging from the team at lunchtime, keeping an eye on who comes and goes, looking out for Sticky! You can always find me:
Sticking to my humans like a fluffy shadow, asking for cuddles and snacks, doing a big stretch followed by a sploot
Harley
Birthday: 29/12 Team Mushroom or Bamboo:Bamboo! Tofu Cute character:Seedling No. 1 Kawaii Character:Jinbei-San Likes: Cats, Wrestling and Football Dislikes: Insects, Cheese and the cold weather
Top 3 Japanese Snacks: Watermelon Hi-Chew, Bourbon Lumberjacks, Milky Caramel Corn At Tofu Cute, I am usually:
Picking, checking or boxing orders, lifting heavy things & selling squishies and stationery at conventions. You can always find me:
Playing games on my PC ~ When I'm not doing that I'm usually at the gym, watching a series on Netflix or sleeping
Kiru
Birthday: 20/10 Team Mushroom or Bamboo: Captain of MUSHROOM! Tofu Cute character: Jeff the Bunny No. 1 Kawaii Character:Rilakkuma Likes: Cooking, Foxes, Yokai Dislikes: Condiments, Mickey Mouse, Spiders
Top 3 Japanese Snacks: Kinoko No Yama, Matcha anything, Meiji Chocolate At Tofu Cute, I am usually:
Organising events, checking orders, helping customers, planning social media! I have many metaphorical hats. You can always find me:
Cleaning my otaku house, cooking cute chara-gohan, singing and watching spooky films with my plushies.
Laska
Birthday: 14/03 Team Mushroom or Bamboo: Queen of Bamboos! Tofu Cute character:Dumpling No. 1 Kawaii Character:Hello Kitty Likes: Cats, cakes and Studio Ghibli Dislikes: Mushrooms, the cold or being woken up
Top 3 Japanese Snacks: Caramel Corn, Meiji Takenoko no Sato Chocolate Biscuits, pokemon evolving candy At Tofu Cute, I am usually:
President of the Flanclub and warehouse manager, I also send out post, order yummy snacks, email customers, drive the tofu bus and attend most events. You can always find me:
Playing pokemon go >< at home i like baking kawaii cakes or lounging in my cozy kingdom cuddling the cat watching anime or playing the switch.
Panda-Chan
Birthday: 08/08 Team Mushroom or Bamboo: Team Bamboo of course! Tofu Cute character: Panda-chan! No. 1 Kawaii Character: Panda-chan! Likes: Being eco-friendly, sleeping, dancing Dislikes: Duct tape - it does not agree with pandas
Top 3 Japanese Snacks: Takenoko no sato, whatever Ricky has. At Tofu Cute, I am usually:
Doing very important panda jobs and modelling for Tofu Cute Artwork! You can always find me:
Testing snacks, making friends and giving out hugs
Quentin
Birthday: 05/05 Team Mushroom or Bamboo: Team Mushroom Tofu Cute character:Seedling! No. 1 Kawaii Character:Shirokuma from Sumikko Gurashi! Likes: Ice Cream (and all other sweets), sleeping, answering questions & riddles Dislikes: Ignorance, being awake for more than 4 hours, losing my hat
Birthday: 12/02 Team Mushroom or Bamboo:Team Mushroom! Tofu Cute character:Panda No. 1 Kawaii Character:Bad Batz Maru Likes: Climbing, gunpla, dungeons and dragons Dislikes: Onions, loud places
Top 3 Japanese Snacks: Kinoko No Yama, Melon Fanta, Pizza Pretz At Tofu Cute, I am usually:
Picking & packing orders, helping customers instore, taking deliveries of tasty snacks and cute plushies. You can always find me:
Climbing mountains, playing video games and watching anime with Laska chan and my cats!
Sophie
Birthday: 24/03 Team Mushroom or Bamboo:Mushroom Tofu Cute character:Larry the Lemon No. 1 Kawaii Character:Marumofubiyori aka 'Moppu' (Who i'm dressed as) but the Sumikko Gurashi Snail is a very close second! Likes: Stationery, Snails, K-Pop Dislikes: Loud noises, Watermelon, Lavender
Top 3 Japanese Snacks: Strawberry Hi-Chew, Chocolate Caramel Corn, Mango Ice Tea At Tofu Cute, I am usually:
Organizing all the snacks at the larger conventions and restock them to make it all look pretty You can always find me:
Watching streamers on Twitch.tv, creating/drawing my own characters in Photoshop, playing PC and Switch games!
Wee
Birthday: 19/01 Team Mushroom or Bamboo:Bamboo! Tofu Cute character:Woops Cat No. 1 Kawaii Character:Kuromi Likes: Pusheen, sunshine, pasta Dislikes: Moths, the cold
Top 3 Japanese Snacks: Mochi Rice Cakes, Takenoko no Sato, Long Man! (Sakeru Gummies) At Tofu Cute, I am usually:
In the photo studio taking photos of new exciting products or sat at my desk editing cute products to put online! You can always find me:
Playing board games with friends - when I'm not playing board games I am at home playing online games or watching anime and shopping!
Zanni
Birthday: 02/04 Team Mushroom or Bamboo:Secretly Both... Tofu Cute character:Tofu Kun No. 1 Kawaii Character:PomPomPurin & My Melody Likes: Fluffy dogs, food, hot places, buying cute stuff Dislikes: Mornings, meat, being cold, the passage of time
Top 3 Japanese Snacks: Banana Kit Kats, Jaga Chocolate Crisps, Sugar Rusk Umaibo At Tofu Cute, I am usually:
Glued to my laptop designing products, laying out our pop-up shops, and ordering new snacks and plushies from Japan! You can always find me:
Working... if not, I'm enjoying food with family/friends, trying to make my home cuter, or travelling (faves include Japan, Hong Kong & USA!)
Tae
Birthday: 06/07 Team Mushroom or Bamboo:mushroom (retired) Tofu Cute character:Seedling No. 1 Kawaii Character:Keroppi & Nisetsumuri Likes: Potato, crustaceans, Jellycat Dislikes: Dead bugs, condiments, cutting big watermelons
Top 3 Japanese Snacks:
Blackcurrant Mogu, Teddy Pop Candy, Kawaguchi Mandarin fruit candy At Tofu Cute, I am usually:
Picking & packing orders, making the shop look cute, being the plush Butt Detective! You can always find me:
Gaming, watching anime, feeding pigeons or charity shopping
Wooly
Birthday: 14/04 Team Mushroom or Bamboo: Team All Schnaaacks Tofu Cute character:Alpaca No. 1 Kawaii Character:Macaroon (PomPomPurin's pal) Likes: Snacks, cuddles, snacks, long country walks, snacks, nature documentaries Dislikes: Being left alone, lack of snacks, cats that run away from me
Top 3 Japanese Snacks:
Butt Detective Strawberry Choc, Crunch Talking Dog, Whimzees Stix (!!) At Tofu Cute, I am usually:
Napping in a warm lap, begging from the team at lunchtime, keeping an eye on who comes and goes, looking out for Sticky! You can always find me:
Sticking to my humans like a fluffy shadow, asking for cuddles and snacks, doing a big stretch followed by a sploot